What should the images on an ecommerce slideshow show?
Catalog photography on a white background is for the product page. On a slide it reads as an ad and gets scrolled.
| Slide | What the image should be | What to avoid |
|---|
| 1, the hook | The product in use, darkened, question in large text | A white-background pack shot with a price |
| Size slides | The garment measured flat with a tape in shot | A generic sizing table image |
| Detail slides | A close crop of the seam, the grain, the finish | A lifestyle photo where the product is tiny |
| Last slide | Plain background, where to buy and when | A code stamped across the product |
Use the photo tool for backgrounds, scenes and props. Do not generate the product itself. A customer receives the real item and compares it to your slide, so a generated version of your own product creates a return and a review you cannot answer.
What should you keep off an ecommerce slide?
Slides get screenshotted into a group chat before an order, which is the moment your credibility is tested.
- No review you wrote, no rating you have not earned, no "as seen in" without the link.
- No scarcity you cannot back. If the slide says two left, two must be left.
- No before and after that implies a result the product cannot promise, especially for anything applied to skin or taken by mouth.
- No price without a date if a sale is about to end, and no competitor's photography, ever.
- Say plainly when a post is gifted or affiliate. Put it on the slide, not only in the caption.
The strongest ecommerce slide is a measurement. It cannot be argued with and it prevents the return.
What does one slideshow per product cost?
Slides cost 1 credit each, with a minimum of 5 and a maximum of 10, and the output is PNGs at 1080 x 1920 plus a caption and hashtags. That makes a catalog rollout easy to price.
| What you post | Slides | Credits | Plan |
|---|
| One product, size and fit | 5 | 5 | 100-credit pack, $9.99 |
| Twenty products, 5 slides each | 100 | 100 | The whole $9.99 pack |
| One product a day for a month, 7 slides | 210 | 210 | Inside the $49.99 plan, 700 credits |
| A 300-product catalog at 5 slides | 1,500 | 1,500 | Inside the $199.99 plan, 3,000 credits |
Regenerating one slide costs 1 credit. Editing the text on a slide and re-rendering costs nothing, so a price change or a restock date is a no-charge edit to a post you already made. For the paid-ads version of the same product, see ecommerce UGC ads.