Ten hooks an esthetician or a serum brand can post this week, with the slides behind each one and the claims to keep off the artwork.
Skincare carousels get saved when they settle an ingredient question: the percentage, the order, the night of the week. Put the correction on slide 1, then use five slides to show the routine that follows from it. Below are ten hooks, three slide skeletons, a caption and the claims to leave out.
Skincare carousels come from estheticians, dermatology assistants, small serum brands and routine accounts. What they sell is a facial, a consult, a single hero product or an affiliate link to someone else's.
Their readers have wasted money on a viral serum and a toner that stripped them, so a post that only lists products goes nowhere. Percentages, textures and an honest "this one did nothing for me" get saved.
The first slide decides whether anyone swipes. Each line below is written to be typed straight onto slide 1.
Slides 2 to 5 separate purging from irritation by where the bumps are and how long they last, then give the stop-and-rebuild routine. Everyone mid-breakout needs this answer tonight.
A percentage on slide 1 reads as expertise. The next slides lay out the four-week ramp, the buffering step and the two nights a week to start on.
Slides 2 to 6 show the amount of foundation you would need to reach the label figure and what to reapply over makeup instead. It corrects a habit almost everyone has.
One slide for the morning order, one for the evening order, one for the two things that never share a night. Routine-order posts get screenshotted and kept.
The slides name the five products that got dropped and what each one was supposed to do. Deleting products is more persuasive in this niche than adding them.
Slides 2 to 5 give the tell: shine with tightness, stinging on water, flaking under makeup. Readers who have been oil-controlling for months stop dead on this one.
Kill a piece of internet folklore, then use the remaining slides for the combination that genuinely does not work on your own skin. Say it is your skin, not a study.
Slides 2 to 6 compare the two ingredient lists line by line and say what the expensive one still does better. Price posts pull the comments that build reach.
An esthetician walks through what arrives in the treatment room afterwards and what to do for the next ten days. Cautionary posts from a professional get shared, not just saved.
One slide per ingredient with the reason and the swap. Naming a swap keeps it useful instead of scary, and it gives the comments something to argue with.
Pick the shape first. It decides how many slides you need and what the last one says.
Nearly every reader is doing at least two of these tonight, so the mistake list is read as a personal diagnosis rather than as general advice.
This is the question that comes up under every sunscreen post, and the honest answer depends on skin tone and texture rather than on which filter is better.
Acids are where readers guess, and a two-branch quiz sends them to a percentage and a frequency instead of to a brand name.
Skincare readers zoom. That means the image has to survive a close look, and a face with a filter on it does not.
| Slide | What the image should be | What to avoid |
|---|---|---|
| 1, the hook | Flat cream or clay background, text large | A smoothed selfie with the hook over your cheek |
| Ingredient slides | The percentage set as the largest object on the slide | Six product bottles crowded together |
| Routine order | A numbered list, one step per line | A shelfie where nothing is legible |
| Last slide | Same background, one instruction | A discount code stamped over a face |
Build the backgrounds once in the slideshow builder and keep the same two colors all month. If you want a product still for the last slide, generate it in the photo tool rather than shooting it on a bathroom counter.
Slides are screenshotted and reposted without your caption, so anything you would only say with a disclaimer should not be on the artwork at all.
The version that survives is what you did, on your skin or on a client's, over a stated number of weeks. Write that instead and the comments argue about the routine rather than about your credibility.
Readers save a carousel for the order of steps, not for the brand. Put the product on the last slide only, and only as the thing you used in the routine above.
A seven-slide carousel is 7 credits, 1 per slide, which is about 70 cents on the $49.99 plan for 500 credits and about 47 cents on the $199.99 plan for 3,000. So it costs very little to post the same routine with three different hooks and keep whichever gets saved.
Rewriting the text and re-rendering costs nothing, and only a fresh image costs a credit, so fix the wording first. A spoken version of the same routine belongs in a skincare UGC ad, not in the carousel.
Four weeks on 0.025% retinol, two nights a week, nothing else new in the routine. The flaking on slide 3 is week two, and it settled. Save this before you buy another serum, then tell me the order you use yours in.
#skintok #skincaretips #estheticiantips #skinbarrier #retinolroutine #spfdaily #skincareroutine #ingredientlist
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Type the topic, pick the format, and get slides as 1080x1920 PNGs with a caption and hashtags. One credit per slide, minimum five slides.
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