What should the images on a skincare carousel show?
Skincare readers zoom. That means the image has to survive a close look, and a face with a filter on it does not.
| Slide | What the image should be | What to avoid |
|---|
| 1, the hook | Flat cream or clay background, text large | A smoothed selfie with the hook over your cheek |
| Ingredient slides | The percentage set as the largest object on the slide | Six product bottles crowded together |
| Routine order | A numbered list, one step per line | A shelfie where nothing is legible |
| Last slide | Same background, one instruction | A discount code stamped over a face |
Build the backgrounds once in the slideshow builder and keep the same two colors all month. If you want a product still for the last slide, generate it in the photo tool rather than shooting it on a bathroom counter.
What should you keep off a skincare slide?
Slides are screenshotted and reposted without your caption, so anything you would only say with a disclaimer should not be on the artwork at all.
- No cure language. Skin conditions are not cured by a post, and a claim like that follows the screenshot everywhere.
- No "clinically proven" unless you have read the study, can link it, and put the sample size on the slide.
- No before and after that implies a medical result, especially for acne, melasma or scarring.
- No percentage you have not checked on the actual bottle you own.
The version that survives is what you did, on your skin or on a client's, over a stated number of weeks. Write that instead and the comments argue about the routine rather than about your credibility.
How do you sell a serum without losing the save?
Readers save a carousel for the order of steps, not for the brand. Put the product on the last slide only, and only as the thing you used in the routine above.
A seven-slide carousel is 7 credits, 1 per slide, which is about 50 cents on the $49.99 plan for 700 credits and about 47 cents on the $199.99 plan for 3,000. So it costs very little to post the same routine with three different hooks and keep whichever gets saved.
Rewriting the text and re-rendering costs nothing, and only a fresh image costs a credit, so fix the wording first. A spoken version of the same routine belongs in a skincare UGC ad, not in the carousel.