Ten hooks a founder can post this week, with the slides behind each one and what to do instead of posting another revenue screenshot.
SaaS carousels get saved when they show a decision with the numbers attached: what you cut, what you charged, what broke in onboarding. Put the decision on slide 1 and let the next slides carry the detail. Below are ten hooks, three slide skeletons and a caption.
These posts come from solo founders, B2B marketers, agencies selling to software companies and people building in public. What sells is a seat, an annual contract or a demo booking, and the buying cycle is long enough that the post is a deposit, not a sale.
The readers are other operators who have seen the revenue screenshot genre and discount it on sight. What they save is a teardown of a decision: the churn you diagnosed, the pricing change and what it cost you.
The first slide decides whether anyone swipes. Each line below is written to be typed straight onto slide 1.
Slides 2 to 6 split cancellations by month and show which ones pricing could ever have fixed. It reframes the metric every founder is staring at.
One slide per feature with the usage after 30 days, from your own dashboard. Publishing the misses is what separates this from a launch post.
The slides rebuild the call as a one-problem conversation. Every founder has this exact silence in their inbox right now.
Slides 2 to 5 show what gets opened instead: one screenshot, one sentence, one link. It is a fix a reader applies to their next release.
One slide for the gap between the two, one for how you measured it, one for the step you deleted. Time-to-value posts get saved by every product person who sees them.
The slides separate a cash-flow win from a retention win and admit what the discount cost. Honest accounting is rare in this genre.
Each slide is one repeated question and the interface change it caused. Support-to-product posts get forwarded inside teams, which is the reach that matters in B2B.
Slides 2 to 6 show the account that stopped inviting people and the model you moved to. Pricing structure posts pull replies from other founders immediately.
Put your own before and after on the slides, never a benchmark. The specific loss is what makes the rest of the numbers believable.
One slide for the metric you tracked, one for what users actually did before they stayed, one for the new definition. It starts an argument worth having.
Pick the shape first. It decides how many slides you need and what the last one says.
Founders recognize the call that went well and died, and a scene gets past the defensiveness that a list of sales tips triggers.
Churn gets blamed on price by default, and a two-branch quiz forces the reader to look at when their cancellations happen before they touch the pricing page.
Onboarding is the one thing every reader owns and can change on Monday, and a day-by-day map is specific enough to copy into a project tracker.
The default is an isometric illustration of a dashboard, which tells an operator nothing. Slides in this niche work when the image is evidence.
| Slide | What the image should be | What to avoid |
|---|---|---|
| 1, the hook | Flat background, the decision in large type | A 3D illustration of a laptop with charts |
| Number slides | Your own chart, cropped, axis labeled | A revenue screenshot with a blurred total |
| Interface slides | The real screen, before and after, side by side | A mockup of a feature you have not shipped |
| Last slide | Same background, one question | A customer logo wall |
Build the text slides in the slideshow builder and crop real screens for the evidence slides. Blur customer names and data, not your own numbers: a blurred chart with nothing readable is the same as no chart.
These slides get screenshotted into group chats full of other founders, which is the most skeptical possible audience.
The strongest version is always your own number with the context attached: what it was, what you changed, what it is now, over how many weeks.
The output is PNGs at 1080 x 1920, which is the shape TikTok photo mode and Instagram carousels expect. On a desktop-first network a vertical image is cropped in the feed, so keep the text in the middle third and let the edges be background.
Nobody buys software from a carousel. The realistic job is that another operator saves the teardown, follows, and answers your email four months later. Post the decision, not the product, and put one question on the last slide instead of a demo link.
A seven-slide teardown is 7 credits at 1 credit per slide, about 70 cents on the $49.99 plan for 500 credits and about 47 cents on the $199.99 plan for 3,000. Editing the text and re-rendering costs nothing, so you can soften a number after a co-founder reads it. For customer-facing creative rather than founder posts, see SaaS UGC ads.
Two of the nine things we shipped that quarter moved anything at all, and slide 4 is the one that did the work. I cut the rest of the roadmap and nobody noticed. Save it if you are about to ship a big quarter, then tell me what you would have cut.
#buildinpublic #saas #indiehackers #b2bsaas #productled #founderlife #saasmarketing #startupgrowth
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Type the topic, pick the format, and get slides as 1080x1920 PNGs with a caption and hashtags. One credit per slide, minimum five slides.
Cancel anytime. 14-day refund window on unused credits.
