What is an AI influencer generator?
It is two tools in sequence. First you build a creator. Then you make videos with that creator, as many as the campaign needs.
The creator is not a one-off image. It is saved with three things attached:
- A name, so you can tell your creators apart when you have six.
- A 9:16 portrait, which is the face every later video is built from.
- A voice, which stays the same across every talking clip.
That persistence is the difference between an AI creator and a stock image. A face you cannot reproduce next week is a photo. A saved portrait with a saved voice is a creator you can cast in twelve ads.
Everything renders vertical and short, because this is ad creative for a phone feed. There is no long-form and no 16:9.
Open the creator builder to start, or read UGC ads by industry to see what other categories put in the script first.
How do you build the creator?
Three ways in, and they differ by how much control you want over the face.
- Pick one of 12 presets. The fastest route, and the right one for a first test. Each preset is a ready creator type you can shoot with immediately.
- Write a description. Age, build, hair, clothing, setting, mood. This is where you cast deliberately rather than picking the face you personally like.
- Upload a face photo. Use a face you have the rights to use: your own, a team member's with their permission, or a licensed image. Do not upload a stranger, a customer or a public figure.
The portrait is generated at 9:16 and costs 2 credits on Nano Banana 2 or 1 credit on Z-Image. That is the whole cost of casting.
Spend the extra credit on Nano Banana 2 when the face is the subject of the ad, which it usually is. Take the 1-credit Z-Image portrait for concept tests, while you are still deciding what kind of person should sell this thing.
The AI photo generator covers both models in more detail, including what a reference image changes. For the creator-first route, start at the AI UGC creator.
Which video mode do you need?
Three modes, and each one answers a different ad problem.
| Mode | What you get | Credits | Use it for |
|---|
| Product in hand | A still of your creator holding the product you uploaded | 2 | Static ad creative, thumbnails, a first frame |
| Product in hand, animated | The same still, moving for 8 seconds at 720p | 6 more | A short product beat with no speech |
| Talking | A clip lip-synced to your script, in the creator's voice | From 1 credit per second | The ad itself: hooks, pitches, objections |
| Hook plus demo | An 8-second talking hook joined to a demo clip, optional word captions | 2 for the join | Ads where the product must be seen doing the thing |
Product in hand is the cheapest mode here and often the most useful. Two credits puts your uploaded product into the creator's hands as a still. Animate it for 6 more and you have an 8-second beat at 720p with no script to write. That route lives at the AI product video generator.
Talking is the mode people come for. Write a script, pick the voice, and the clip is lip-synced to it, charged on the real length of the audio rather than on a slider you set.
Hook plus demo solves the ad that talking alone cannot: a creator says the hook, then the viewer sees the product working.
What does a talking ad cost?
Talking video is priced per second of speech, on the real audio length. A script that reads in 11 seconds costs 11 seconds, not the 15 you hoped for.
| Model | Resolution | Per second | An 8-second clip | A 15-second clip |
|---|
| InfiniteTalk | 480p | 1 credit | 8 credits | 15 credits |
| Kling Avatar | 720p | 2 credits | 16 credits | 30 credits |
| Kling Avatar Pro | 1080p | 4 credits | 32 credits | 60 credits |
A talking clip runs from 3 seconds to 15 seconds, so 15 is the longest single take.
The worked example. One 15-second talking ad on Kling Avatar 720p:
| Line item | Credits |
|---|
| Creator portrait, Nano Banana 2, paid once | 2 |
| 15 seconds of talking at 2 credits per second | 30 |
| Total for the first ad | 32 |
The video alone is 30 credits: about $2.14 on the $49.99 plan for 700 credits, and about $2.00 on the $199.99 plan for 3,000. The portrait adds 2 credits once, not per ad, so the second ad with that creator is 30 credits flat.
Pick the model by where the ad runs. InfiniteTalk at 480p is for testing whether the words work. Kling Avatar at 720p is the working default for a feed. Kling Avatar Pro at 1080p is for a placement that rewards the resolution, at double the cost. See pricing for what each plan covers. New accounts start with zero credits. Cancel anytime, 14-day refund window on unused credits.
Why keep one creator for the whole campaign?
A new face per ad throws away the only compounding asset in the set.
When the same creator appears in ad after ad, the third ad does work the first two paid for. The viewer has seen this person, and your ads look like one brand instead of five unrelated clips. It also makes your testing legible: when the face is constant, a difference in results is a difference in the script.
Cast by buyer, not by taste. The question is never which face you like. It is who your buyer already believes about this product.
| You sell | Cast someone who reads as | Not |
|---|
| Skincare | The person with the outcome, same age bracket as the buyer | A model with no visible problem |
| Supplements | A believable user mid-routine | A physique the buyer cannot picture reaching |
| A mobile app | Someone the buyer's age holding a phone naturally | A studio presenter |
| A SaaS tool | Someone who looks like they do that job | A generic office actor |
Build two creators and keep them: one who reads as a peer, one who reads as slightly ahead of the buyer. Those two cover most angles, and each portrait costs 1 or 2 credits once. Casting notes by category live in UGC ads by industry, including skincare, supplements, mobile apps and SaaS.
How do you build a 30-second ad from 15-second clips?
A talking take stops at 15 seconds. Longer ads get assembled, not generated.
The straightforward build:
- Write the ad as two beats. Beat one is the hook and the problem, 12 to 15 seconds. Beat two is the proof and the offer, another 12 to 15.
- Render each beat as its own talking clip with the same creator and voice, so the face and the sound match across the cut.
- Join them in whatever editor you already use. A hard cut between two takes of the same person reads as normal edited content, not as a mistake.
Or use the built-in route: hook plus demo. An 8-second talking hook joined to a demo clip, with optional word captions, for 2 credits on top of the clips. That covers the structure where a person says the promise and the product then shows it.
Cost check on the two-beat build at 720p: 15 seconds plus 15 seconds is 60 credits, about $4.28 on the $49.99 plan. The same 30 seconds on InfiniteTalk at 480p is 30 credits, which is why script testing belongs there.
Build the 30-second version only when the 15-second version already works. Start either build from the AI UGC ad generator or the AI avatar video generator.
An AI creator is not a real customer
This is the part of the surface that can get you in trouble, so it gets its own section.
The creator you build did not buy your product, did not use it and has no opinion about it. Everything they say is copy you wrote. Three rules follow:
- Write a pitch, not a testimonial. "Here is what this does and who it is for" is a claim you can support. "I used this for three weeks and my skin cleared up" is a story about a person who does not exist.
- Do not invent results. No numbers, no before and after, no timeline you cannot evidence for a real user. A generated face saying a made-up outcome is a false claim wearing a person.
- Do not use a real person's likeness without permission. That includes customers, employees who have not agreed, and anyone recognizable.
On disclosure: the rules for labeling synthetic or AI-generated people in ads differ by platform and by country, and they change. Check the current policies of the platform you buy on, and the advertising rules in the market you sell into, before the ad runs. This page states none of them as fact, because we have not verified them today.
The same applies to organic posts. A creator account run by an AI persona is fine when it is presented as one, and a problem when it is presented as a person's real life.
What the AI influencer generator does not do
The surface makes creators and clips. Everything downstream is yours.
- No posting, no scheduling, no connected accounts. You download the file and upload it yourself.
- No ad account integration. Nothing flows into Meta, TikTok or Google Ads, and there is no creative library sync.
- No analytics. Which creator won, which script won and what it cost per purchase live in your ad platform.
- No API and no bulk generation. One creator and one clip at a time in the browser.
- No long-form and no 16:9. Everything is vertical and short, with a 15-second ceiling on a single talking take.
- No voice cloning of a real person you do not have rights to, and no likeness of a public figure.
- No editor. There is no timeline. The hook plus demo join is the only stitching built in.
Comparing this against dedicated UGC tools? Read MakeViral vs Arcads, MakeViral vs Creatify and MakeViral vs MakeUGC. If a chat ad would do the job without a face, the AI ad generator is 10 credits an ad.
